FOR IMMEDIATE RELEASE
Angélica Durrell, Founder and Executive Director, (203) 952-3762
Robbin Juris, Grants/Media Manager, (203) 979-7333
Award-Winning Stamford-Based Arts Education Organization Unveils New Name and Brand
STAMFORD, CT (March 21, 2018) – INTAKE Organization, Stamford, CT’s award-winningcross-cultural music-education organization, is unveiling its new name and brand today. Now known as INTEMPO Organization, the non-profit says its name change reflects the spirit, evolution, and dynamism of the organization, which was founded in 2011. The name change is part of a rebranding strategy directed by the organization’s board, which sought input from the organization’s supporters and partners, among them Carnegie Hall, Sphinx Organization, Hispanics in Philanthropy, El Sistema USA, Harvard Business School Community Partners, and New Canaan Community Foundation.
According to Angelica Durrell, the organization’s founder and executive director, the change in marketing direction was long overdue.
“I was 21 years old and had just graduated from college when I launched this non-profit organization with savings from my college graduation gifts,” she says. “At that time, I was more focused on the organization’s mission, which is to make music education relevant, accessible, and inclusive, than I was on branding.”
New Name, Same Mission
The idea of children from many cultures working together to take in music from many cultures “was at the heart of what I wanted our organization to accomplish and was the source for the original name,” says Durrell. INTEMPO reflects this atmosphere of inclusivity but takes it a step further, she adds, “by embodying momentum, togetherness, and the unity of everyone playing together on the same beat.”
Along with its new name, the organization is launching its new website and logo, which Durrell describes as “a vibration and disruption of sound. The palette reflects the vibrancy and diversity of the cultures and communities our organization serves.”
The website will be geared towards students, families, and community members, and will include video tutorials in both English and Spanish as well as a calendar of concerts, events, and community-engagement performances by INTEMPO Music School students.
As part of a 12-month rebranding campaign, INTEMPO will release a sequence of overview videos and will host a mini concert series, networking events, performances, and meetups, allcelebrating innovation, inclusion, and intercultural exchange. This spring, INTEMPO students will also participate in the new Music Aloud concert series in New York City, featuring Elaine Douvas, Principal Oboist of the Metropolitan Opera, and Yoonshin Song, Concertmaster of the Detroit Symphony Orchestra.
“We are very excited about the new phase for INTEMPO,” says Lisa Petno, INTEMPO board chairman, “and even more excited about the future for this innovative organization and the work it has ahead to bring more awareness on inter-cultural issues.”
About INTEMPO Organization, Inc:
Founded in 2011, INTEMPO is a Stamford, CT-based non-profit arts and youth-development organization whose mission is to make music education relevant, accessible, and inclusive through the use of classical and cross-cultural instruments and repertoire. INTEMPO has four core programs: a Music School in downtown Stamford, a Summer Music Camp, an afterschool guitar program at the Roxbury School, and an annual large-scale Multicultural Concert.
For its efforts to achieve greater diversity in the arts and music education, INTEMPO has been recognized by the National Association of Latino Arts and Cultures (NALAC), the Sphinx Organization, and the State of Connecticut Office of the Arts.
In 2016 and 2017, it was selected as a finalist for the National Arts and Humanities Youth Program Award.
INTEMPO receives support from Carnegie Hall, Fairfield County’s Community Foundation, the New Canaan Community Foundation, Spread Music Now, and many other generous organizations and individuals.